This post is the story of how Bloom Lawn and Lights grew from Wildwood Christmas Lights.
In 2014, my brother-in-law and I began Wildwood Christmas Lights as a side gig. I was recently married, and Christmas lights seemed like a fun extra source of income. In the first year, we were fortunate to have 30 clients hire us. (If you are one of those first 30 brave clients, thanks for getting us our start!)
Wildwood Christmas Lights began to take off thanks to word of mouth and yard signs. It did so well that I had to tell my dad I was quitting his remodeling company and venturing out on my own full-time in January of 2016. I would do lawn care during the growing season as Bloom Lawn and Landscape LLC and install Christmas lights in the fall and winter as Wildwood Christmas lights.
As a small-fledging company, I would do anything clients asked—decks, drainage, mole removal, whatever I could to pay the bills. Two problems emerged with how these companies.
First, with Bloom, we offered such an endless list of services, excellent training for new team members on everything became impossible, and the quality suffered. We were doing too much! The last thing I wanted my livelihood to be characterized by was being a jack of many and master of none. I needed to learn how to pronounce the word NO correctly. Our core service quality immediately began to improve as we offered less.
As we figured out the services we could be great at, all our attention was thrust upon improving our lawn care and landscape lighting services. Every service we stopped doing freed up time and energy to double down on our core. We are a company uniquely gifted with maintaining beautiful outdoor spaces and providing a robust array of outdoor lighting.
The second big problem was that our Wildwood Christmas Light clients needed to be made aware of our lawn care offerings at Bloom Lawn and Landscape. Hundreds of new Christmas light clients would sign up for Christmas lights without knowing we could mow their grass. We needed to rebrand to represent best who we are as a company. As painful as it was, we had to kill the name Wildwood Christmas Lights. You would be right if you thought that Wildwood Christmas Lights was a fat caterpillar and Bloom Lights is the butterfly!
So here we are in our first full year with our new shiny brand. Formerly, we were two companies with very disjointed brands and looks, but now welded under the common banner of Bloom Lawn and Lights. For various reasons, we still have two distinct companies and two websites, Bloomlawn.com and Bloom-lights.com. When you see our trucks, you will see the brand representing both companies, Bloom Lawn and Lights. But rest assured, from glowing to growing, we have you covered.